Unfortunately, the rumors, that the Dodge Viper release will soon be stopped, confirmed. The sports car, which differed significantly from the competitors in price, while entering the market, but it had 654-horsepowers, a six-speed manual gearbox, the 10-cylinder V-engine, failed to meet the top managers’ expectations of the company sales.
The Dodge Viper History
The sports car was released in 1992, and still it’s hard to find a worthy replacement for the company. Since 1995, the production was carried out at the Conner Avenue Assembly Plant, which is currently under a threat of closure.
The “muscle car” is offered by the company in three versions:
The price range for the model of the car varies from 85 to 108 thousand USD.
The acceleration of the two-seat speedy “Viper” sensation from standstill to 100 kilometers is achieved in three seconds.
A distinctive feature of this car is a stop light, which is the emblem with the head of the viper. In 1996, the car was equipped with individualized “double bubble” roof that has allowed it to gain more popularity. The recognizable Viper image still can be seen in movies, videos and other works.
Since 1999, the leather interior is maintained.
Regularly, the designers’ concern was directed to the production of limited series with different color solutions of cars that allowed the owners to feel its uniqueness. Though, there was a release of the third generation models with a red-trimmed black interior.
Since 2007, the updated versions of the sports car are not available in the European countries as well as in the Russian Federation.
Five generations of the car were produced in its history.
In the spring of 2015 the Fiat Chrysler concern offered a modified version, focused on the track driving, but also allowing the public roads ride.
The reasons for the end of the car release
The rules are dictated by the market. Though still the muscle cars” connoisseurs say that manufacturers have no similar vehicle, the sales are not growing. The company sees the other segments of the market growth, and therefore decides to produce more costly and less bright cars, making a profit.
The competition among luxury cars is much higher. Not only the value of the brand, but also the various parts of the internal car “stuffing” are able to influence the decision to buy an expensive car. In addition, the image of Viper, as experts note, has become a few “boring” for the sports cars fans.
These are the reasons why the company not only wants to eliminate the production of this brand, but do not even try to create something new basing on this car image.
Those wishing to become owners of one of the most luxurious cars in the class must hurry.
The Conner Avenue Plant is at risk
It has been officially announced that the Viper production will be phased out in 2017. By this time, the fate of the plant should be decided, since this was the only model, being produced here for a long time. Famous Detroit, considered being a bankrupt city, may lose another employer.
Concerning this situation, the trade union organization of the plant has already made the requirements for the workers protection. The journalists have found out that the representatives of the concern management and the American trade union of The United Automobile Workers (UAW) had signed an agreement.
Particularly, it says that the cars production will be stopped and the successor of the model should not be expected. Accordingly, the developers have got about a year to offer an alternative for the production at the Conner Avenue Plant; otherwise, it will be closed.
It cannot be completely denied, that such a statement may be a kind of a marketing ploy. The calculation can be made of the fact that until 2017 the Dodge Viper true connoisseurs will want to get this sensation to their garages. And in 2017, the next restyling could be announced by the company.
It’s always better to take the trouble to find a way to sell rather than to face the necessity to destroy. Regardless of the outcome, the car that was invented in the late 1980s will take pride of place among the most beautiful and powerful cars in the history.